ATTENTION: Business owners

Marketing That Works Because It's Built on Strategy

Most business owners approach marketing backwards. They hire agencies to run ads, create content, or redesign websites without first establishing clear positioning, understanding customer economics, or aligning marketing with business model and operational capacity.

The result? Wasted money, inconsistent results, and marketing that doesn't support strategic objectives.

ITB Advisory Group helps you build marketing and revenue growth systems that align with your financial goals, operational capacity, and long-term strategy—ensuring every marketing dollar drives profitable growth.

OUR APPROACH

Strategy First. Tactics Second.

We don't start with ads or websites. We start with fundamental questions:

Who is your ideal customer? Why?
What's your unique value proposition?
What's the lifetime value of a customer?
What can you afford to spend on acquisition?
Does your current business model support your growth goals?
Can your operations handle increased volume?
What's your sales process? Does it work?

Once we understand the fundamentals, we design marketing systems that:

Attract qualified prospects consistently
Convert at predictable rates
Align with operational capacity
Support financial targets
Scale profitably

Our Services

Strategic Marketing & Revenue System Design

Brand Positioning & Messaging Strategy

We help you clarify who you serve, what makes you different, and how to communicate value clearly and compellingly.

Customer Acquisition Economics

We analyze customer lifetime value, acquisition costs, payback period, and contribution margin to determine what marketing investments make sense.

Revenue System Design

We design end-to-end customer acquisition systems: awareness → interest → evaluation → purchase → retention → referral.

Sales Process Optimization

Marketing generates leads. Sales converts them. We help you optimize the handoff, improve conversion rates, and shorten sales cycles.

Digital Marketing Strategy

Website strategy, content marketing, SEO, paid advertising, email marketing, and social media—aligned with your business model and goals.

Marketing KPIs & Performance Tracking

We establish clear metrics: lead volume, cost per lead, conversion rates, customer acquisition cost, ROI by channel, and more.

Marketing Budget Allocation

How much should you spend? Where? We create data-backed marketing budgets tied to revenue goals and financial capacity.

WHAT MAKES ITB DIFFERENT

We're Business Advisors Who Understand Marketing—Not Marketers Who Ignore Business Fundamentals

Traditional marketing agencies:

Push tactics (ads, SEO, content) without strategic foundation
Are compensated by activity, not results
Rarely understand your financials, unit economics, or capacity constraints
Don't coordinate with operations, finance, or overall business strategy

ITB Advisory Group:

Starts with strategy, then builds tactics around it
Aligns marketing with financial goals and operational capacity
Ensures marketing decisions support profitability, not just growth
Integrates marketing with CFO-level financial analysis

WHO IS THIS FOR

You Need Strategic Marketing Advisory If:

Revenue growth is inconsistent or unpredictable
You're spending on marketing but don't know what's working
Your positioning is unclear or doesn't differentiate you
Lead generation is random, not systematic
Sales and marketing aren't aligned
You're unsure how much to spend on marketing
Your marketing doesn't connect to financial goals
You need a marketing system that scales profitably

PRICING

Strategic Marketing Advisory & Implementation

Marketing Strategy Development:
$8,000 - $20,000 for comprehensive positioning, messaging, and customer acquisition strategy
Revenue System Design:
$12,000 - $30,000 for end-to-end system design with sales process integration
Ongoing Marketing Advisory:
$2,000 - $6,000/month for strategic guidance, performance monitoring, and optimization
Implementation Partnership:
Available for clients who want ITB to oversee execution with third-party vendors (agencies, freelancers, etc.)